Being Human: Marketing & Social Selling in a Digital by Sudhir Kumar

Writing from my perspective, I will share my approach for human-to-human interaction in a professional setting; from social selling to account-based marketing to crafting compelling content and navigating social media channels to optimise their output to benefit you and your business. Everything is based upon results – it’s all tried and tested, and has led to healthy pipelines and return on investment in the millions.

This book isn’t just for fellow marketers and sales professionals. It’s for anyone who wants to cut through the noise and have a true relationship with their audience.

I hope it brings value and insight into your world.

About the Author

Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organisation’s sales – and has the statistics to prove it.

With an approach that gets under the skin of clients to develop thoughtful creative, consistent branding and messages to position them in a way that resonates with and reaches their target audience, Sud’s technique is hands-on as a member of the team.

Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities and finance, spanning Europe, USA, Asia and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side.

Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.

Qn 1: Can you tell us more about your book What is it about?

The world we live in has evolved. We now live in a digital world, where we are all interconnected. As a result, some traditional marketing approaches are no longer fit for purpose.

We too need to evolve in our approach, mindset and outreach. But we still need to be human – after all, people buy people, right?

That’s why I created this book, to help you overcome the challenges that face us as human beings in the digital world we now live in. In this book, I share my approach for human-to-human interaction in a professional setting. From social selling, to account based marketing; to crafting compelling content and having online presence.

Everything is based on results – it’s all tried and tested, and has led to healthy pipelines and return on investment in the millions

This book isn’t just for fellow marketers and sales professionals. It’s for anyone who wants to cut through the noise and have a true relationship with their audience.

P.S All profits will go to national autistic society

Qn 2: Who do you think would be interested in this book, is it directed at any particular market?

This book isn’t just for fellow marketers and sales professionals. It’s for anyone who wants to cut through the noise and have a true relationship with their audience.

Topics wise if you interested in the following, you will find it useful
– The buying process
– Content marketing
– Social media
– Social selling
– LinkedIn
– The Sales funnel
– ABM
– Thought leadership
– The Mere exposure effect
– Modern selling mindset
– Human to human marketing
– Sales engagement
– Lead nurturing

Qn 3: Out of all the books in the world, and all the authors, which are your favourite and why?

Great question and where do I start? I read a range of books from Marketing, to literature, self help, mind boy and positive thinking.

I’ll list a few and the reasons will be that I can resonate with the author or the learnings and teachings within the book themselves.

1. Green Lights – Matthew McConaughey
2. Think Like A Monk – Jay Shetty
3. It’s Not How Good You Are, It’s How Good You Want To Be
– Paul Arden
4. Shoe Dog – Phil Knight
5. The Alchemist – Paulo Coelho
6. The Secret – Rhonda Byrne
7. The Monk Who Sold his Ferrari – Robin Sharma
8. The Purple Cow – Seth Godin
9. Failing Forward – John C Maxwell
10. Start With Why – Simon Sinek

Qn 4: What guidance would you offer to someone new, or trying to enhance their writing?

Keep at it. We are always learning and the more time we spend on our crafts and passions the better we will become. My personal journey when it comes to writing and content has been huge. I’ve really developed over the years and embraced this digital world which is now content-rich. For me writing or producing any form of content be it videos, blogs, guides or even podcasts is comfortable as I’m passionate about my subject matter. I’m fortunate, I love what I do and my experiences and working with businesses around the world gives me an opportunity to share these with others who may find it of use.

Qn 5: Where can our readers find out more about you, do you have a website, or a way to be contacted?

Sure, I’m very active on Linkedin. As mentioned in the book you can contact me and connect with me on via the following

LinkedIn – https://www.linkedin.com/in/sudhirkumarorigin/
Twitter – @sud_origin
Email – sud@origingrowth.co.uk
Book page – www.sudkumar.co.uk
Website – www.origingrowth.com