Recruiting Is Easy!

If You Approach It Like Sales And Marketing

About the Book

Recruiting is Easy” explores HR’s pivotal role in talent attraction and brand building, guiding professionals through strategic approaches to employee experience, community engagement, and partnerships. From crafting compelling employment propositions to fostering lasting relationships, this book empowers HR to elevate organizational success. With insights into competitive analysis, measuring success, and continuous improvement, it serves as a beacon for navigating the evolving HR landscape. In a world where talent is scarce and competition fierce, embracing HR as a sales and marketing practitioner unlocks unparalleled potential, driving lasting positive returns.

About the Author

Kyle Patrick Smith is a seasoned professional with an unwavering passion for Human Resources and a stellar record of leadership in this dynamic field. With exceptional expertise in designing and executing comprehensive HR strategies that seamlessly harmonize with broader organizational goals, Kyle has become a trusted force in shaping HR excellence. Over 25+ years, he has consistently demonstrated a remarkable ability to tackle unique HR management challenges and harness opportunities for growth, making him a valuable asset to any organization.

Kyle’s approach is distinguished by its foundation in active listening and data-driven decision-making. By attentively engaging with employees, and stakeholders, and leveraging critical HR data, he adeptly identifies areas for enhancement and opportunities for organizational advancement. This meticulous approach ensures that his HR strategies are not only effective but also finely attuned to the company’s overarching objectives. Kyle’s unwavering commitment extends to staying at the forefront of industry trends, rigorously tracking key performance metrics, and providing invaluable insights to elevate HR operations and talent management. He is the quintessential HR visionary who combines passion, expertise, and strategic acumen to drive organizational success.

Kyle’s career is distinguished by his unwavering commitment to nurturing talent, promoting employee well-being, and driving organizational success. With a rich academic background, including an MBA with a focus on Human Resources, a Bachelor’s degree in Psychology, and an Associate’s degree in Business Management, Kyle has continuously evolved his expertise to create harmonious workplaces where individuals can thrive. His current pursuit of a Masters in Counseling exemplifies his dedication to facilitating holistic growth and personal fulfilment. He often speaks on topics related to talent attraction, employee retention, and employee and candidate success. Connect with Kyle at and on LinkedIn at

Qn 1: Can you tell us more about your book What is it about?

My book takes a different approach to recruiting by focusing on talent attraction by building and enhancing the employment brand. It’s based upon the belief that talented people are attracted to work for organizations that they value and respect and can understand and appreciate their employment proposition. I also focus on the importance of people, which often gets lost in the world of technology.

Qn 2: Who do you think would be interested in this book, is it directed at any particular market?

Anyone who is involved in recruiting talent.

Qn 3: What guidance would you offer to someone new, or trying to enhance their writing?

Practice and be critical of yourself and your writing style.

Qn 4: Where can our readers find out more about you, do you have a website, or a way to be contacted?


Qn 5: From your experience what are the main mistakes that applicants make when applying for roles?

Not connecting with the HR contact via LinkedIn and other networking opportunities.

Qn 6: How can someone set themselves out from other applicants?

Following up, networking with the company and its employees.

Qn 7: What advice would you give to someone who hasn’t been in employment for a number of months or years?

Keep your skills sharp; take trainings; stay in contact with other professionals; look for contract opportunities; look for volunteer opportunities.

Qn 8: What has been the most unusual tactic that you have seen applicants use to attract attention in the job market?

I wouldn’t call it unusual, but you don’t see it much, and that is followed up with a call to HR after applying. That gets attention.

Qn 9: What will you be working on next?

I’m finishing up a book called “Get the Job You Love”, and it systematically goes through the process of finding, securing, and thriving in the job you’re meant to have.

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